About
Personal Background
Professional Background
My name is Adam Attigui, born in France and currently based in morocco,from a young age i got used to moving a lot, from the Middle East to Africa, North America and South East Asia. Living in so many places let me understand different perspectives, and I loved discovering different communities and practices.
Along the way I understood how important human connection is, and that what connects us most is often just a simple visual representation of something: an animal, a shape, an object.
That made me want to understand the science behind it.
I come from a business background, where everything we did was technical and calculated. But since I was a child I have always been creative, drawing in sketchbooks or daydreaming about building the next successful video game.
That led me to visual communication, and studying it pushed me to go deeper into human-computer interaction. I wanted to understand not only how visual outcomes work, but how people perceive and react to them.
I am still in my first year and early in my practice, but I plan to keep developing my skills to master them, and to start creating for a better world.
Adam Attigui is a multidisciplinary entrepreneur. While managing his food distribution business, his curiosity about how to design a brand drew his focus toward visual communication, and through his creative practice he began to shift into interaction and UI/UX design. Human-computer interaction and human behaviour intrigued him, and let him challenge the problem-solving skills he had built from a business perspective.
With the help of his studies, he learned the importance of showing his process, developing his research, and designing simple, consistent interfaces for users.
He has picked up a range of software along the way, from Blender to After Effects and Figma. He plans to keep mastering his craft and to help communities build sustainable solutions for a better future.